Thoughtful Design. Distinctive Brands.
Branding and design to give your business the confidence to stand out.
Branding ✦ Print Design ✦ Brochures ✦ Signage ✦ Social Posts ✦ Packaging ✦ Websites ✦ Event Stationery ✦ Business Cards ✦ Email Signatures ✦ Leaflets ✦ Stickers ✦ Brand Merchandise ✦ Digital Design ✦
Ways we can work together
From creating your visual identity from the ground up to bringing your brand to life across print and digital, everything we create is considered, cohesive and uniquely yours. We offer a wide range of graphic design services, but to make things simple, we’ve grouped them into four clear areas:
1. Strategic Brand Identity
From the first idea to the finished strategic brand identity, we bring your vision to life through thoughtful, distinctive design. Every detail is considered and created with purpose, giving you a brand you’re proud of and ready to launch into the world.
2. Marketing Design
Need something designed? We’ve got you covered. From eye-catching social graphics and promotional materials to brochures, flyers and everything in between, we create thoughtful design that makes your brand look its best across every touchpoint.
3. Creative Retainers
Sometimes you just need a designer on hand. Our flexible retainers give you dedicated design time without adding another person to the payroll. Book hours or days in advance and use them for whatever your business needs, from quick design jobs to bigger creative projects.
4. Wedding & Event
Your day, your story, your details. We create beautifully considered stationery and event pieces that set the tone from the very first invitation to the final detail on the day, all thoughtfully designed to feel personal, cohesive and uniquely yours.
Curious to find out more? Keep scrolling to explore each service in a little more detail…
But how does it all work?
We follow a structured process for every project, so everything stays organised and we’re all on the same page. With simple, consistent communication throughout, we make sure the process runs smoothly and the project is a success for everyone involved.
Discover
Before we get started, we want to make sure we’re the right fit for each other. Take some time to explore Sara Design Co., our services, approach and style of work, then get in touch and tell us all about your project.
We’ll use everything you’ve shared to create a bespoke proposal, including our recommended approach, project scope, timeline and quote. If you’re happy to go ahead, we’ll send over a contract and request a 50% deposit to secure your project.
Once everything is confirmed, we’ll get to know your business and project in much more detail. For brand identity projects, this includes in-depth research into your business, audience, industry and competitors, helping us uncover the insight needed to create a brand that’s considered, distinctive and completely you.
Design
This is where the fun really begins. By this point, our minds will already be buzzing with ideas (and there may even have been a few late-night “what if we tried this?”moments!).
With all of our research and conversations in mind, we’ll start bringing your project to life. Every project is different, so our creative process will be tailored to what you’re looking for. We often start away from the screen, putting pen to paper, sketching out ideas and exploring different directions. We’ll gather inspiration from everywhere, from magazines and books to the world around us, before translating those initial thoughts into considered digital designs.
From there, we’ll explore different ideas, layouts, styles and creative possibilities, carefully developing the strongest direction for your project. Once we’re happy with where we’ve landed, we’ll present our designs to you and talk you through the thinking behind them.
Refine
Once you’ve had the opportunity to review the initial designs and share your feedback, we move into the refinement stage where we really start to fine-tune the project and bring everything together.
We’ll carefully consider your thoughts, preferences and feedback, using them to redevelop and refine the designs so they feel completely right for you. This is where we focus on all the details, from the bigger picture down to those niggly little bits that might otherwise go unnoticed, making sure everything is cohesive, considered and beautifully polished.
Depending on the scope of the project, we’ll typically allow for a couple of rounds of amendments. Each round gives us the opportunity to make adjustments, explore your feedback and progressively sharpen the designs until we’re happy that every element is working exactly as it should.
Our aim is simple: to create something that doesn’t just look great, but feels completely right.
Bring it to life!
We’re nearly there! Once everything is signed off, we’ll bring your project together and prepare all your final files, making sure everything is organised, polished and ready to use.
For a branding project, this might include all your logo files in the right formats (jpg, png, pdf, eps) for digital and print, different logo variations, your brand guidelines and any other assets included in the project.
We can also create any final collateral you need to get your brand out into the world, from business cards and leaflets to social media graphics and more.
And then… you’re ready to launch! 🚀
It’s time to take your new branding and design out into the world. We’ll be cheering you on from the sidelines and will always be here to support you as your business grows. And if you need us again in the future, you know where to find us!
1. Strategic Brand Identity
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2. Marketing Design
Running a business comes with a never-ending to-do list, and sometimes you can’t be spinning every plate yourself. That’s where we can help.
Whether you need a simple set of business cards, eye-catching shop signage, a detailed brochure for a trade show, a series of branded social posts or packaging for a new product launch, we can create the design you need to promote your business and get your message in front of the right people.
Of course, you could do it yourself… but how much time would that take away from actually running your business? We know the technical side inside out, from setting up CMYK, print-ready artwork with the correct bleed, to making sure your digital assets are the right size and resolution. More importantly, we know how to make the content stand out, communicate clearly and work for your audience.
And we’re not just here to design. We have a great network of contacts across the marketing world, so we can help connect you with the right printers, collaborate with social media specialists, direct a product photoshoot and much more.
Whatever your business needs, if it needs design, we’d be happy to help. Get in touch and we can put together a quote.
Or how about a VIP Day to smash that to-do list?
A VIP Day is a dedicated day of design time where we work through as many of those jobs as possible, getting the things you need done, done.
Whether it’s a stack of social media graphics, new marketing materials, presentation slides, packaging updates or those smaller design jobs that keep getting pushed down the list, we’ll spend the day focused on your business and ticking things off.
It’s a great way to get a lot done in a short space of time, without committing to a larger project. You bring us the list, and we’ll get cracking!
The investment for this costs £600 and you can book your VIP Day as one big 8-hour session (including any meetings agreed beforehand), or split it into two 4-hour sessions to give you time to review, provide feedback and make any tweaks between sessions.
3. Creative Retainers
Need ongoing design support without the commitment of an in-house designer? Our creative retainers give you reliable, professional design expertise whenever you need it, with dedicated time booked in advance so you know you’re in safe hands throughout the year.
Whether you need support every week, every month or somewhere in between, retainers can be tailored around your business, giving you flexible access to design support on an hourly or daily basis.
We work with all sorts of businesses and teams, from growing brands and marketing companies to other design studios and student unions. Whether you need an extra pair of creative hands, specialist design expertise or simply someone you can rely on to get things done, we’re here to help.
Want to know a little more about our experience? We’re happy to share our corporate CV and portfolio on request, or take a look at Sara’s LinkedIn to see more about her background and experience.
“I’ve worked with Sara for almost three years and she’s been absolutely fantastic. Accurate, creative, flexible and quick, she’s been a real asset to our organisation as a freelancer, and I wouldn’t hesitate to recommend her to anyone. Thanks Sara!” – Marketing Manager
“Sara is a highly skilled and creative graphic designer. Since working for me she has without doubt added value to my business. Our clients have been very happy with the quality of work she has produced for them. She is excellent at communication and always meets deadlines. I wouldn’t hesitate to recommend her – in fact, you’d be missing out by not having Sara on your team!” – Design Business Owner
4. Wedding & Event Stationery
Bespoke wedding and event design that brings your vision to life through beautifully considered stationery, signage and printed details. From invitations and table plans to menus, place names and hand-painted signage, every piece is thoughtfully designed to create a memorable and cohesive celebration.
Whether you have a clear vision or need help bringing your ideas together, we’ll create a stationery suite that feels completely personal to you. We can also manage the process from design through to print, working closely with our trusted printers and suppliers to ensure everything is produced beautifully and to the highest standard.
From the paper stock and finishes to the smallest details, we’ll make sure everything feels just right, so you can focus on enjoying the big day.
Sara Design Co. is run by Sara Rockett,
a designer inspired by the everyday, shaped by your vision and always looking for those little details that make a design feel genuinely yours.
With extensive experience across branding, marketing and design, Sara leads every project personally, while collaborating with a trusted network of printers, photographers, marketers and other creatives when needed. So, you get the personal touch of an independent designer, with access to a wider creative network to bring your project together from start to finish.
FAQ's
Can I just get a logo?
Unfortunately, we don’t offer a logo as a standalone file. Our brand packages are designed to give you everything you need to use your branding confidently and consistently across your business.
If you had one JPG of your logo, in one colour and one format, for the rest of your business’s life, you’d quickly find yourself limited. You might need a transparent version, different colour variations, files for print or digital.
But your brand is about so much more than your logo. A strong brand identity brings together your colour palette, typography pairings, patterns, illustrations, graphic elements and all the little details that make your business feel recognisable and consistent. That’s why we create your logo as part of a complete brand identity, giving you the right variations, assets and file types to make your brand work wherever you need it, now and as your business grows.
What files do I receive from a brand package?
You will receive all the variations of your logo, different colour variations, with/without backgrounds, in the right formats for CMYK (print) and RGB (digital). These include JPGs, PNGs, PDFs and EPS files.
But it doesn’t stop there! If you have patterns, illustrations or other graphic elements as part of your branding, you’ll receive all of these too, along with your brand guidelines. For example, one of our previous brand projects included 175 files!
How does payment work?
If you decide to accept our quote, we’ll ask you to sign a contract and pay a 50% deposit before the project begins. Once all the work is completed, the remaining balance will be due before we send over your final files.
Can the branding be created from my idea?
Your ideas, preferences and vision are an important part of the branding process. We want to understand what you’re imagining, what you love (and what you definitely don’t!), and where you want your business to go.
However, we won’t simply take your idea and ‘draw it up’ as the finished brand. Great branding is about much more than creating something that looks good. Our concepts are developed through extensive research and design methodologies, taking into consideration your business vision, goals, strategy, target audience, competitors and the overall message you want your brand to communicate.
So, while your idea is a valuable starting point, we’ll take it further. Turning your vision into a strategic, considered brand identity that works for your business, not just something that looks nice.
How much input do I have throughout the process?
Lots! We believe the best brands are created collaboratively, so you’ll have plenty of opportunities to have your say throughout the process.
At the end of each stage, we’ll send you a document showing exactly what we’ve been working on. You’ll have time to look through everything in your own time before sharing your feedback with us. We’ll then make any agreed changes and won’t move on to the next stage until you’re happy.
You’re never left wondering what’s happening. While your project is active, we’re always on hand to answer questions, talk things through and keep you in the loop. We’ll always aim to respond to messages within 24 hours
Can I add on other design services to the brand packages?
Absolutely, and we highly recommend it!
Once your branding is complete, you’ll receive all of your brand files and guidelines, but there’s so much more to consider when launching or growing your business. From shop signage and business cards to social media graphics, packaging, marketing materials and more, we can help bring your new brand to life across every touchpoint.
After investing time and money into creating a strong brand, you want to make sure it’s being used properly and consistently. Of course, you could have a go at creating these things yourself, but we’re the design experts. We know how to take your brand and apply it thoughtfully across different formats, making sure everything looks polished, professional and unmistakably you.
So, if there are other design bits and pieces you need, just let us know. We can either include them as part of your initial project or add them on as your business grows.
Can I contact you in the future for design services?
Absolutely! If we’ve created your branding, we’ll always be championing your business, long after your branding project is finished.
We love building long-term relationships with our clients, so you can always come back to us when you need a helping hand with your design. Whether you need new marketing materials, social media graphics, packaging, signage or something completely different, we’re here to help.
Your business will grow and evolve, and we’re more than happy to be part of that journey and help keep your brand looking its best along the way.
If my brand has been designed elsewhere, can you create marketing materials?
Of course! You don’t need to have worked with us on your branding for us to help with your marketing materials. We’re more than happy to work with your existing brand and create beautifully designed, consistent materials for your business.
If you only have a logo and don’t have any other established brand elements (such as colours, typography or supporting graphics) we may need to spend some additional time developing these before we can create your marketing materials. In this case, there may be an additional charge to cover the extra design work involved.
Either way, we’ll always chat through what you have and what you need before getting started, so there are no surprises.