Creative thinking, thoughtful design & a genuine passion for your story.
Inspired by the everyday, shaped by your business vision & always looking for the little details that make the design feel genuinely yours.
The little things in life have always inspired me.
From the little note tucked inside an order from a small business, to the delicate changes of the seasons in the countryside, to the hand-crafted birthday cards (yes, I was that child)… I’ve always found joy in the details.
Because I believe it’s the little things that matter, the things that make you stop and feel something. And it’s this that inspires me to create branding that feels special, considered and uniquely yours.
It’s probably cliché to say I always knew I’d end up in a creative career. I was the child who was constantly crafting, drawing and painting, and the one in my Art classes at school who genuinely wanted to be there. That love of creativity naturally led me to study Graphic Design at College, University and later, a Master’s degree. Design and creativity have always been my calling.
Then came the 9-5 of design agencies. While I learnt an incredible amount from working alongside talented designers, I soon realised something was missing. I wanted to know the people behind the businesses I was designing for; their stories, ideas, quirks, hopes and all the little details that make them them.
Over time, I realised that the corporate side of design was taking away the part I loved most: the connection, the creativity and the feeling that what I was creating genuinely meant something to someone. A few redundancies and a little uncertainty about where I was heading later, I decided it was time to create something of my own.
And so, Sara Design Co. came to life.
Today, I get to work directly with the people behind the businesses I design for; to listen, understand, get excited about their ideas, and turn what makes their business special into a brand that feels entirely their own.
And it’s not just the creative side of design that excites me. I love the strategy behind it too, understanding why a certain colour evokes a particular feeling, or why one typeface might connect with an audience more than another.
There’s also a freedom that comes with running my own business that I really value. When I find myself in a creative rut, I’ve learnt not to force it. The little things that inspire me are often right outside the door: a walk surrounded by nature and wildlife, a quiet coffee shop, photography, cooking something nutritious, gardening and growing things from seed, or simply getting lost in a good book. When time allows, I love travelling – the Amazon, Madagascar and South Africa are some of the craziest places I’ve been, but I also love nothing more than being in Spain and eating tapas.
Or, more often than not, our wonderful rescue dog Cooper (and sometimes my Mum’s Border Collie, Flo) will be begging for attention and leaning against my laptop to distract me! Because inspiration doesn’t always come from sitting at a desk staring at a blank screen. Sometimes, you just need to step away.
That said, I’m a big believer in having a solid process behind the creativity. I pride myself on being meticulously organised, keeping communication clear and consistent, and making sure you always know where your project is up to.
Good things happen together
Over the years, I’ve built a wonderful community of talented freelancers who I can bring into a project when their expertise can make it even stronger. From photographers and printers to social media strategists and copywriters, I love collaborating with people who share the same care and passion for what they do.
Sometimes, the best projects are the ones where we work together from the very beginning, making sure the visuals, words and strategy all work together and communicate your message clearly.
That’s one of the things that makes Sara Design Co. a little different. Whether you’re launching a new business or reshaping an existing one, we can help bring the right people together to support you from start to finish.
And when the project is finished? We’ll still be there, cheering your business on from the sidelines.
Keep up to date with us
From new work and life updates to travelling and time spent in nature… come behind the scenes and get to know Sara Design Co.
Whats the difference between asking AI to design your business logo and investing in a Brand Strategist Designer with years of experience? 🤔
It’s not just a more cohesive and effective logo… you get so much more than just a logo!
My clients are supplied with a full brand identity (more than one file!), strategically designed to create a consistent and memorable brand ✨
Swipe to see the results ➡️
#graphicdesign #brandesign #brandstrategy #design #ai
This was Paws on the Go original logo that they’d been using for a while. It was created by Canva/AI and looked very generic and similar to all the competitors…
I supplied Chat GPT with the business’ values, goals etc and this is what it created 🤔 Again, it’s very generic and doesn’t have any individuality to stand out against their competitors…
So, after a lot of work and strategy developments, this is what I created for Paws on the Go…
A primary and secondary logo ✨
Also a submark & logomark ✨
But there was still more that I supplied them with…
I didn’t just send a them one logo (or a couple of variations)... they received all of their logo variations, supplied in multiple file formats and colour versions.
And it didn’t stop there! As I also created illustrations, patterns and icons as supporting elements of the brand identity, these were all supplied too, also with the relevant variations and formats! ✨
And lastly, they also received a brand guidelines sheet, including all the information they need to confidently carry their new brand identity forward and keep everything consistent across everything they do! 👏🏻
For larger branding projects, I would create a 15+ page brand guidelines document for the client! Because a strong brand is so much more than just a logo. It’s a complete, cohesive visual identity and my clients leave with everything they need to confidently bring their brand to life ✨
Not just a basic AI-generated logo that looks like everyone else’s… but a brand that’s been thoughtfully created to feel unique, recognisable and completely theirs 🤍
Paws on the Go ~ New Branding Project ✨
As a friendly, trusted and professional pet care service, Paws on the Go needed a brand identity that felt just as unique as the business and importantly, stood out from the crowd of local competitors relying on AI-generated logos!
By taking the time to understand Edyth’s values, goals and target audience, we created a distinctive visual identity where strategy meets creativity 💭
The result is a clean, professional and bold brand, with a key emphasis on the word ‘Go’. The fluidity of the letter G creates a sense of movement, with a subtle arrow forming the crossbar to represent being on the go. This then flows seamlessly into a paw print, bringing in that playful, pet-focused element 🐾
A brand that feels professional and trustworthy, whilst still capturing the fun, energy and personality of the pets at the heart of the business 🤍
Where has the time gone?! 👀 Whoops, I got a little behind with posting on here (I’m blaming the hot weather ☀️), but behind the scenes I’ve still been keeping very busy!
I’ve been working on lots of lovely projects, as well as finally giving my own website a much needed update. A lot of these jobs I can’t physically share on here, so instead I thought it was about time I showed you a little glimpse of what I’ve actually been up to lately…
And now that I’m finally catching up, I’ll hopefully be a little more present on here and posting more soon! ✨
Is there anything more fulfilling than celebrating the wedding of one of your oldest school friends and seeing all the wedding stationery you designed come to life? 🤍
From the save the dates and invites to the finishing touches on the day, it was such a privilege to create something so personal & watching everyone enjoy the details on the day made it all the more rewarding 🫶🏻
I’m so excited to be designing a few more beautiful wedding stationery suites this year, and my diary is open for 2027 and beyond. If you’re planning your wedding over the next couple of years, I’d love to help bring your vision to life. Get in touch for a free quote✨
✨ It’s National Freelancers Week ✨
Sometimes being self-employed looks like the best thing in the world… and in many ways it is. But freelancing definitely comes with its fair share of pros and cons.
One thing I think is worth reminding clients is that a quote covers much more than just the time spent creating a design. It also helps pay for software, equipment, training, insurance, admin, accounting, tax returns and all the other costs that come with running a business.
There are lots of challenges behind the scenes, but there are plenty of rewards too… the main one being that I get cuddles with my dog throughout the day 🐶❤️
#nationalfreelanceweek #nationalfreelancerweek #freelancerlife #freelancer #freelancerlifestyle
Not every creative project happens on a screen 🐆
Took a break from designing for clients and turned our cloakroom into a full on Safari escape instead. A little crazy? Maybe. Worth it? Absolutely 🤩
I think stepping away from the computer sometimes is the best thing for creativity, a different medium but same creative brain ✨
#graphicdesign #designerlife #interiordesign #safaritheme #cloackroom
A throwback to one of my favourite brand strategy projects for NeuroThrive ✨
This project perfectly captures why brand strategy is the foundation of meaningful design. It’s never just about creating a “nice” logo, it’s about building a business with purpose.
NeuroThrive is rooted in a deeply personal mission: to champion and empower neurodiverse individuals in the workplace through HR support and coaching. That clarity of purpose shaped every design decision.
From an accessible colour palette, to distinct colours representing each business pillar, to four bespoke symbols carrying their own meaning. Paired with strong, highly legible typefaces, the result is a cohesive, eye-catching identity that truly serves its audience.
Design with depth always stands out 💭
